At We Are Unstuck, one of our driving beliefs is that creativity is the largest untapped resource in business. Creative confidence empowers us to collaborate more effectively, and to generate truly innovative and empathetic solutions to the challenges that we face. Many organisations and individuals see the relevance that creativity has for their business, but struggle to put it into practice.
With this in mind, we decided to explore further. The result is the first issue of The Yellow Papers - examining the most recent research on creativity, speaking to individuals who use creativity in all its various forms every day, and finding out what creativity means to you.
We want to share our findings. You can get your own copy below - 48 pages of matt-finish, A5, creativity goodness.
We'd like to say a huge thank you to all those who contributed to this report; those who agreed to be grilled for an interview; and those who spent time filling out our data collection.
Extra special thanks goes to David Foster (@designfoster), who patiently helped piece the pages together.