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Collaboration


Explore Design Thinking

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Collaboration


Explore Design Thinking

What is Design thinking?

Design Thinking is a creative problem solving method that can be used to solve challenges and discover new opportunities. With its origins in the 1960s, it was adapted for business by David and Tom Kelley in 1991 when they founded IDEO.

Design Thinking puts people at the centre of problem solving, based on the principle that any good design must meet the needs of its user. It creates a collaborative space for teams to shift between expansive and reductive thinking whilst rapidly iterating solutions.

Why use Design Thinking?

-Only 25% of people believe they are living up to their creative potential

The creative potential of yourself and the people you work with is your greatest asset, and Design Thinking enables you to liberate this creative capacity.

(Adobe Report on the Creativity Gap).

-Revenue growth is 3.5 times more likily in creative companies

The world is constantly being disrupted by changing trends and customer needs, and Design Thinking enables you to keep ahead of these changes and remain relevant.

(Forrester, “The Creative Dividend”, August 2014).

-69% of companies who foster creativity have recieved awards for being 'best place to work'

We spend a lot of our time in work, and Design Thinking helps to make this time more productive, more collaborative and more fun.

(Forrester, “The Creative Dividend”, August 2014).

Where do we fit in?

We’ve trained with some of the world’s best innovation consultancies and worked on many Creative Problem Solving projects, both as in-house ‘intrapreneurs’ and as external Consultants. From this experience we developed a three-stage methodology, with a set of tools to guide you through every step of the problem-solving process - the phases of Define, Develop and Do.

However Design Thinking isn’t just about what you do, it’s about how you do it. Having fresh, innovative ideas would be nearly impossible without room to make and learn from mistakes, or spend time understanding the customer’s needs. This is why we also developed a set of six mindsets that will fuel your creative confidence and your ability to create solutions with a real impact.