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BITC


Engaging Business Leaders in Literacy

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BITC


Engaging Business Leaders in Literacy

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BITC - The Challenge


The Challenge

 

BITC - The Challenge


The Challenge

 

Business in the Community is a business-led charity who work to tackle issues such as modern slavery, environmental sustainability, and equal opportunities employment. BITC is currently working to raise engagement on the topic of literacy, and it is a pressing local issue; Nottingham is placed 140th out of 180 in local authority literacy scores.

BITC wanted to improve businesses’ understanding of the issue - to help them to support literacy in a way that also supports responsible business practice, as well as to create collaborative opportunities between different organisations locally.

 
 

“We have aspired to work in collaboration with the team at We Are Unstuck for some time, and were delighted when the right opportunity presented itself with our event A Community Conversation; Literacy Matters. We convened this event to illustrate the growing need for support that early years, schools, youth and adult providers are all experiencing in relation to literacy levels.”

Laura Browne, Community Engagement Manager at BITC

 

 
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BITC - The Solution


The Solution

 

BITC - The Solution


The Solution

 

The event included a panel of speakers that represented a diverse range of perspectives, such as schools in need, careers and employment focus in academies, young people at risk, the National Literacy Trust, the City of Literature and business leaders.  

However, the workshop aspect of BITC’s event is “key to unlocking potential by introducing new ways for organisations to think and work together creatively and impactfully”. We ran a workshop after the panel to break down the perceived barriers between business leaders and children, bringing an enthusiastic and creative class of 8 and 9 year olds to help us deliver literacy-focused activities.

The children co-created ideas on why literacy is important, and what it means to them. They built storycubes, and teamed up with the adults to create stories and book covers, giving the adults permission to get down on all fours and get stuck in with pipe cleaners and pompoms to create stories about a Cookie Apocalypse.

 
 

“For most delegates, their work does not bring them into direct contact with children. This was a first-rate opportunity for them to see the impact of intervention close hand.”  

Laura Browne, community engagement officer at bitc

 
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BITC - The Impact


The Impact

 

BITC - The Impact


The Impact

 

With over 90 delegates in attendance, the business leaders were able to see first hand the impact they could have by engaging with literacy. There has been excellent feedback from the delegates, which in turn has opened up new pathways for businesses to engage in this issue in partnership with BITC. Many businesses have since maintained the momentum of the event by entering into new reading partnerships with schools, volunteering time for literacy events, and supporting local libraries. 

But most importantly, the event also gave a voice to the children involved; who loved being able to share why literacy is important to them, as well as being able to boss about the adults.

 
 

“We Are Unstuck are the experts in this area. Their activities are specifically designed to break down perceived barriers between stakeholder groups whilst encouraging genuinely creative exchange. We know that once people dynamically engage on a subject they are more likely to continue that conversation which can lead to new understandings and new ways of tackling issues.”

Laura Browne, Community engagement manager at Bitc